Echelon Fitness Collaborates and Partners with Amazon Web Services to Launch Generative AI-Powered Personalized Echelon Intelligence

Echelon, a pioneer in connected at home and commercial fitness solutions, today announced a strategic collaboration with Amazon Web Services (AWS) to launch an innovative generative AI-powered fitness platform that delivers personalised workout experiences to members. The new, cutting-edge technology integration combines Echelon's premium fitness content with Amazon's advanced artificial intelligence and machine learning capabilities to create uniquely tailored fitness journeys for each member. Unlike other AI fitness solutions focusing on a single piece of equipment, Echelon® AI delivers a fully immersive fitness ecosystem, adapting workouts across treadmills, bikes, rowers, and strength platforms enabling users to workout at home and the gym.

"At Echelon, we've always believed that personalisation is key to helping our members achieve their fitness goals," said John Santo, Co-founder and Chief Product/Technology Officer, Echelon. "By partnering with AWS, we're leveraging cutting-edge AI technology to transform how our members interact with our extensive content library, creating a more engaging and personalised fitness experience that adapts to each individual's journey."

“Echelon® AI, powered by generative AI models in Amazon Bedrock, conducts comprehensive analyses of members' fitness assessments, objectives, and individual preferences to generate personalised training regimens that adapt to each member's progression. The solution also leverages Amazon OpenSearch's vector search capabilities to deliver enhanced personalisation by precisely aligning members with optimal class selections, exercise routines, and instructors, based on their historical workout data and training preferences.”

It's all personalised to you and your fitness goals! Think of it as a personal trainer now coaching you through workouts at home and the gym offered through Echelon's membership.

Early testing indicates that this personalised approach could increase Echelon and commercial gym member retention by at least 7%, representing a significant enhancement in member engagement and satisfaction. This improvement demonstrates the value of AI-driven personalisation in helping members stay committed to their fitness journey.

Key features:

● Personalised fitness plans that adapt to member progress and goals.

● AI-powered class recommendations based on workout history and preferences.

● Intelligent schedule management for home and gym workout routines through a conversational AI interface.

● Real-time progress tracking and plan optimisation.

● Smart fitness equipment, live and on-demand classes, and AI-powered personalisation that take member engagement to a new level.

● Get customised fitness plans tailored to your goals, delivered seamlessly across all Echelon® home and commercial equipment.

● Stay motivated with AI-driven recommendations and instructor-led classes (multiple languages available).

“Echelon is focused on creating rewarding and personalised experiences for its members by applying the power of generative AI to its proprietary data,” said Sri Elaprolu, director of the AWS Generative AI Innovation Center. “Working with AWS, Echelon created a highly tailored fitness experience powered by Amazon Bedrock that adapts effortlessly to each user’s unique goals. The result is increased motivation, satisfaction, and retention of Echelon members.”

The new AI-enhanced platform will be rolled out to Echelon members and commercial gyms starting March 12 marking a new chapter in the company's mission to make premium fitness experiences more accessible and personalised for everyone anywhere.

“This collaboration represents a significant step forward in fitness”, said Lou Lentine Echelon Fitness CEO. “Echelon is focused on creating rewarding and personalised experiences for its members, making every workout more intelligent, engaging, and effective. This technology will revolutionize how the consumer works out whether that be on their Echelon equipment at home or where available, in their local gym. We feel that Echelon Intelligence will meet our consumer’s need for innovation and wellness tracking in a customisable way that hasn’t been done before.”