Cookie Policy

Last updated:  18 February 2022

This cookie policy (“Cookie Policy”) explains how Echelon Fitness Multimedia, LLC/ Echelon Fitness UK Limited, together with our affiliates and subsidiaries (collectively, “Echelon,” “we,” “us,” or “our”), use cookies and similar tracking technologies when you visit or use our websites or mobile applications and/or interact with our online content, advertisements, or marketing emails (collectively, the “Services”) and the options available to you. We will generally refer to cookies, web beacons, pixels, tags, Flash Cookies and related technologies collectively as “cookies” or “tracking technology” in this policy. This Cookie Policy should be read together with our Privacy Policy




  1. Cookies: Cookies are small pieces of data, stored in text files, that are stored on your browsing device (such as computer, smartphone, or mobile device) when websites are loaded in a browser. Cookies can be recognized by the website that downloaded them — or other websites that use the same cookies. This helps websites know if the browsing device has visited them before.
    Cookies are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in.
    Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).

  2. Web Beacons: Web beacons, or “clear gifs”, are tiny graphics with a unique identifier, that function similarly to cookies. Web beacons are placed on a website or in an email that alone or in conjunction with cookies compile information about your usage of or your interaction with the website or email. In contrast to cookies, which are stored on a user’s computer hard drive or device, clear gifs are embedded invisibly on web pages. Similar to cookies, beacons primarily help us better manage content on our Services by informing us which content is effective.

  3. Flash Cookies: We may also use so-called “flash cookies” (also known as “Local Shared Objects” or “LSOs”) to collect and store information about your use of our Services. Flash cookies are commonly used for advertisements and videos.

  4. Pixels: A “pixel” or “tag” can be placed on a website or within an email for the purposes of tracking your interactions with our websites or when emails are opened or accessed; pixels are often used in combination with cookies.


    Cookies and other forms of tracking technology play the role of enhancing and enabling usability and website processes across our Services and communications. They help us understand how our Services are being used, letting you navigate between pages efficiently, improving the security of your Personal Information, remembering your preferences, and generally improving your browsing experience.

    We also use advertising tracking technology to assist with marketing our products and services to interested individuals. We may present you with an advertisement when you leave our Services because we think you might be interested in particular products and services. Cookies also help ensure marketing you see is more relevant to you and your interests.

    You can find out more about the cookies we use in the table below.

    Categories of Cookies



    Strictly Necessary


    We use these cookies to help us show you the right information when you login to our Services. These types of cookies let you navigate from page to page without having to sign in over and over again.

    Strictly Necessary


    Some cookies help us detect, prevent, and mitigate malicious and fraudulent activities on our Services. Security cookies also support and enable other security features.

    Strictly Necessary


    Some cookies are essential to make our Services work. They enable you to move around the Service and use its features. Without these cookies, Services that are necessary for you to be able to use the site, such as load balancing or remembering items in your shopping basket, can't be provided.


    Analytics and Research

    These cookies are used by us or our third-party service providers to analyse how our Services are used and how they are performing. For example, these cookies allow us to know which pages are visited the most often, how people are moving from one link to another and if they get error messages from certain pages. We use these details to improve how our Services function and to understand how users interact with them.


    Preferences and Settings

    These cookies allow us to remember the choices you make to tailor this website and provide enhanced features and content to you. For example, these cookies can be used to remember your user name, language choice or country selection, they can also be used to remember changes you've made to text size, font and other parts of pages that you can customise. In addition, they may be used to provide services you've asked for such as watching a video or commenting on a blog.


    Social Media Plugins

    Some of our Services contain tools or applications that are linked to third-party social media service providers such as Facebook, Twitter or Instagram. Through these tools or applications, the social media service provider may set its own cookies on your device. We do not control these cookies and you should check the social media service provider’s website for further details about how they use cookies.



    These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement, as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information may be shared with other organizations such as advertisers. This means after you are done using our Service you may see some advertisements about our Services elsewhere on the Internet.



    We use cookies to measure how you interact with our marketing communications to determine, among other things, how effective a marketing campaign is. For example, we may measure whether certain marketing communications resulted in purchases.



      The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device until they expire or are deleted (i.e. after you have finished browsing). The expiration time or retention period applicable to persistent cookies depends on the purpose of the cookie collection and tool used. You may be able to delete cookie data as described below.


        You have a number of options to control or limit how we and third parties use cookies:

        1. How to manage cookies via your browser settings

        Our Cookies (first party cookies)

        You can use the browser or device that you are using to view this website to enable, disable or delete cookies. To do this, follow the instructions provided by your device or browser (usually located within the “Help”, “Tools” or “Edit” settings). Please note that if you elect not to activate cookies, or set your browser to disable cookies, either immediately or at a later time, you may not be able to access secure areas of the Services and other parts of the Services may also not work properly or may be limited.

        Many browser manufacturers provide helpful information about cookie management, including, but not limited to:

          If you use a different browser, please refer to your browser’s documentation. You can also find out more information about how to change your browser cookie settings

          Third Party Cookies

          Cookies that are placed on your device by a third party usually can be managed through your browser (as described above) or by checking the third party’s website for more information about cookie management and how to “opt-out” of receiving cookies from them. We may not have the ability to manage or delete cookies or tracking technologies placed on your device by third parties.

          1. How to opt-out of interest-based advertising

          The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from our data partners and our other advertising partners that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at:

          Digital Advertising Alliance (DAA)

          Network Advertising Initiative (NAI)

          European Digital Advertising Alliance (EDDA)

          Please note that opting-out of receiving interest-based advertising through the online resources listed above will only opt-out a user from receiving interest-based ads on that specific browser or device, but the user may still receive interest-based ads on his or her other devices. You must perform the opt-out on each browser or device you use.

          1. How to disable web beacons

          You may avoid web beacons by configuring your email reader or webmail to disable the functionality that enables remote images to load and by refraining from clicking on any links in email messages.

          1. How we respond to “Do Not Track” Features

          Some web browsers incorporate a Do Not Track (“DNT”) or a similar feature. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.


            • Google Analytics and Advertising. We may use Google Analytics to recognise you and link the devices you use when you visit our website or Service on your browser or mobile device, login to your account on our Service, or otherwise engage with us. We may share a unique identifier, like a user ID or hashed email address, with Google to facilitate the Service. Google Analytics allows us to better understand how our users interact with our Service and to tailor our advertisements and content to you. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's site “How Google uses data when you use our partners' sites or apps” located at You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here

            • We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Service. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at or by vising NAI’s online resources at


              We may use social plugins provided and operated by third parties, such as a Facebook “share” button. As a result of this, you may send to the third-party information that you are viewing on a certain part of the Services. If you share your Services information with a third party, then the third party may be able to link information or actions about your interactions with the Services to your account with them. Please refer to the third party’s privacy policies to learn more about its data practices.


                We may update this Cookie Policy from time to time for operational, legal or regulatory reasons. If we do, you will be notified when you first visit our Services after the change. You can also revisit this page if you wish to keep yourself informed.

                If you have any questions, complaints, or comments about this Privacy Policy or our privacy practices in the United States or Canada, you may email our Chief Information Security Officer in the at In the EEA, UK and Switzerland, please contact us here or our Data Protection Officer at lillian.pang@taceo.